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  <url>
    <loc>https://www.phylandra.com/contact</loc>
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    <lastmod>2021-03-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5f8a7888c513c095b3a31/1616629639081-INSGPJHRFCAVF8ZET6K5/headshot.jpg</image:loc>
      <image:title>About - ux designer. storyteller. thinker.</image:title>
      <image:caption>As a multimedia journalist, I have worked to tell people's stories in a visually compelling way. Now I’m focusing on how to showcase their stories to bring light to their frustrations, to design a solution that will improve their daily lives. More than just a problem solver, I care passionately about helping others meet their goals.</image:caption>
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  <url>
    <loc>https://www.phylandra.com/video-1</loc>
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    <lastmod>2020-10-27</lastmod>
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  <url>
    <loc>https://www.phylandra.com/user-experience</loc>
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    <priority>0.75</priority>
    <lastmod>2020-08-26</lastmod>
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  <url>
    <loc>https://www.phylandra.com/user-experience/kanbar-kiosk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-26</lastmod>
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      <image:title>UX - Kanbar Kiosk</image:title>
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    <image:image>
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      <image:title>UX - Kanbar Kiosk</image:title>
      <image:caption>8 out of 15 people don’t follow diets</image:caption>
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      <image:title>UX - Kanbar Kiosk</image:title>
      <image:caption>12 out of 15 people said they would benefit from having a nutritional guide</image:caption>
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      <image:title>UX - Kanbar Kiosk</image:title>
      <image:caption>10 out of 15 people said they consider nutritional value when deciding what to eat</image:caption>
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      <image:title>UX - Kanbar Kiosk</image:title>
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      <image:title>UX - Kanbar Kiosk</image:title>
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    <image:image>
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      <image:title>UX - Kanbar Kiosk - 7 out of the 8 students don’t use the app 4 out of the 7 don’t know about the app 3 out of the 7 know about the app, but don’t use it</image:title>
      <image:caption>With this insight, I started to design a kiosk, because the all the information that users will be looking for will be right when they arrive to the cafeteria. So they don’t have to download an app.</image:caption>
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  </url>
  <url>
    <loc>https://www.phylandra.com/user-experience/manna-pa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5f8a7888c513c095b3a31/1597899798767-KZS2EQ2UMG7KRJ6FRE41/MANNA+Recommendation+Presentation.jpg</image:loc>
      <image:title>UX - Website Redesign: MANNA PA - We conducted a heuristic evaluation in order to measure and improve MANNA’s usability issues as well as to identify any problems that are associated with any inner pages of the website. We wanted to highlight the two heuristics that had the most violations and were the most important to MANNA’s users: Accessibility and Clear.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5f8a7888c513c095b3a31/1598401385083-SK7WLVEH13A9YBLVXYW1/Screen%2BShot%2B2020-08-20%2Bat%2B12.31.47%2BAM.jpg</image:loc>
      <image:title>UX - Website Redesign: MANNA PA - Personas based on the 3 target users: Group Volunteer, Individual Volunteer and Donor. Each panel describes the pain points associated with the corresponding user group along with their website usage based on the action required by them on the website. This is based on our interviews with 1 donor, 4 volunteers, and a stakeholder.</image:title>
      <image:caption>*Unable to speak to patients due to HIPAA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5f8a7888c513c095b3a31/1598401520545-POAR29BTWLRWL01E4317/Untitled-1.png</image:loc>
      <image:title>UX - Website Redesign: MANNA PA - To help establish which content was necessary, we used John McCrory Content Audit Venn Diagram Strategy. We filled in the sections based on our interviews.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5f8a7888c513c095b3a31/1598401598632-2YPVK2KIR4DZ6J1I8KJX/Screen+Shot+2020-08-20+at+12.42.29+AM.png</image:loc>
      <image:title>UX - Website Redesign: MANNA PA</image:title>
      <image:caption>Current Navigation: Once we understood what content we needed, we sorted through over 150 sections, sub-sections, and sub-sub-sections of MANNA’s website. We did a card sorting activity and tested with three different users to come up with our first draft. In the card sorting activity, users were asked to group the sticky notes into categories of the current navigation.</image:caption>
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    <image:image>
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      <image:title>UX - Website Redesign: MANNA PA</image:title>
      <image:caption>Recommended Navigation: During the card sorting activity, users decided that a lot of the sub sub sections of the website did not fit in a category or could be combined on another existing one. They also gave insights on changing the names of each navigation item to make more sense to them. This was our final, tested navigation.</image:caption>
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    <image:image>
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      <image:title>UX - Website Redesign: MANNA PA</image:title>
    </image:image>
    <image:image>
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      <image:title>UX - Website Redesign: MANNA PA</image:title>
    </image:image>
    <image:image>
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      <image:title>UX - Website Redesign: MANNA PA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5f8a7888c513c095b3a31/1597901611518-3WOVVPG68A8EV7LK63SH/Screen+Shot+2020-08-20+at+12.31.16+AM.png</image:loc>
      <image:title>UX - Website Redesign: MANNA PA</image:title>
    </image:image>
    <image:image>
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      <image:title>UX - Website Redesign: MANNA PA</image:title>
    </image:image>
    <image:image>
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      <image:title>UX - Website Redesign: MANNA PA</image:title>
    </image:image>
    <image:image>
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      <image:title>UX - Website Redesign: MANNA PA</image:title>
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  </url>
  <url>
    <loc>https://www.phylandra.com/user-experience/h2o-water-tracker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5f8a7888c513c095b3a31/1597522234848-2J4D70REE6O059R2K9ED/Screen+Shot+2020-06-22+at+10.53.47+PM.png</image:loc>
      <image:title>UX - H(2)+O Water Tracker</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec5f8a7888c513c095b3a31/1592885759360-YMRYJ4QM2I583A0SLP6B/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>UX - H(2)+O Water Tracker</image:title>
      <image:caption>MoSCOW Method: I came up with features that I thought would make my app fun and effective while still following the hooked model. To help narrow my options down, I used the MoSCOW method to figure out which features were necessary for my app to function and which could be added in the future.</image:caption>
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      <image:title>UX - H(2)+O Water Tracker</image:title>
      <image:caption>Sitemap: To help increase the user’s experience through this app, I created a very simple sitemap, so the user wouldn’t experience cognitive load.</image:caption>
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      <image:title>UX - H(2)+O Water Tracker</image:title>
      <image:caption>Dashboard</image:caption>
    </image:image>
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      <image:title>UX - H(2)+O Water Tracker</image:title>
      <image:caption>Dashboard 2.0</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX - H(2)+O Water Tracker</image:title>
      <image:caption>Statistics</image:caption>
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      <image:title>UX - H(2)+O Water Tracker</image:title>
      <image:caption>Settings</image:caption>
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      <image:title>UX - H(2)+O Water Tracker</image:title>
      <image:caption>Add Friend</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX - H(2)+O Water Tracker</image:title>
      <image:caption>Notifactions</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.phylandra.com/user-experience/thesis-project</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-21</lastmod>
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      <image:title>UX - Thesis Project</image:title>
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      <image:title>UX - Thesis Project</image:title>
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      <image:title>UX - Thesis Project</image:title>
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      <image:title>UX - Thesis Project</image:title>
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      <image:title>UX - Thesis Project</image:title>
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      <image:title>UX - Thesis Project</image:title>
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